Maryann Saltonstall

I was on the team that designed and launched the new University of Phoenix brand. We did everything from conference materials, brand guidelines, signage, brochures, emails, direct mail communications to landing pages and ads for all the colleges. I also created some admission videos for new students.

Schwab was looking for creative ways to reinforce it’s “Own your tomorrow” brand platform. At the same time, it was also in need of creating a larger social media presence to attract younger customers. 

With the GoGo promotion, we had the opportunity to offer free Facebook access and access to the Schwab website on United flights for 30 days. 

So we created a promotion where you could choose your own postcard telling people “where you were going” and once you posted it on facebook you would have access for the duration of your flight.

A fun idea and a successful promotion.

SET 1: Choose between categories of vacation, sports, life and business.
(all reasons people fly)

STEP 2: Once a category was chosen there were 5 photos that you could post, each with it’s own message.

STEP 3: View your postcard and share to Facebook.

STEP 4: And then head to Facebook or the Schwab Website.

Positioning itself as “not just a gym” but an “athletic club with 17 exclusive properties” involved creating new communications from Outdoor boards to Spa brochures.

Setting up a data center isn’t like playing Lego’s. Even the people who sell computer systems need someone to keep them up to date. These Microsoft programs were engineered to guide them every step of the way.

Using the identity of Helzberg as a company started with love, we created a campaign that showed how this emotion transforms any effort or any day into something wonderful. We designed new Home pages, email campaigns, interactive banners, and social promotions all reinforcing how love is what makes our jewelry company different and better than others.

We created a “Love from Day One” facebook promotion, a “Love Letters” email promotion with it's own facebook page, a Fill-in-the-Blank Love Storybook and an interactive map where users can upload the location of their romantic moments all that will live on the Helzberg website.